Insurance Marketing HQ

Re-Focusing Your Team & Re-Charging Your Agency

Posted on Apr 25, 2013

By David Siekman

Encharter InsuranceNo matter what type of company you are managing, the importance of shared goals and teamwork is imperative to success. As an independent insurance agency, Encharter Insurance has worked diligently to embrace technological advances and innovation in way that works well for our team here. However, without communication, shared goals and a sense of comradery amongst our team here, we would not be able to do all of that successfully. Without a focused and charged team, our efforts to serve our customers would be worse off.

How do we work to build that? Annually, we have a company meeting. The purpose is simple: we want to re-focus and re-charge our team. In this day and age, the importance of blending sales and marketing is imperative. Customers are looking online for their insurance, and without a blended strategy, we would be missing the mark on how to best service these consumers.

We spent a day and a half out of the office – our belief is that in order to re-focus, our team should be off-site and away from the daily grind of work. We want people to really get in tune with our purpose for the meeting, and let go of the other stuff.

Here’s what we focus on:
• The direction of the agency and each department: Is everyone on the same page?
• The vision and goals for each department: Do we all understand what everyone else is doing to contribute to the greater direction?
• The process: Are the procedures clear? Do we want to make changes to the process at our agency?
• Team building: An important foundation to working cohesively is trust. Cohesion is what drives success, and we want that at our agency – and so should you!

In addition to that agenda, we also have guest speakers come to the meetings with varying views. It is important to get outside perspectives from different companies. This helps us generate ideas on how to implement innovative strategies for our agency, and continue to do what is best for the customer.

Overall, the point is to get everyone interacting and sharing ideas. Although not everyone interacts on a daily basis, we are all part of a team working towards a goal. It is great for team members to get an understanding and perspective of everyone else’s role in the company and how that works towards our common goals. Holding annual meetings such as this are a great way to build morale and get everyone focused on the mission of your agency. We highly recommend it! Just look at what our team said about it if you don’t believe us!

About the Author: David Siekman runs the Sales & Marketing Departments at Encharter Insurance, an insurance agency with offices in Massachusetts and Connecticut.

1 Comment

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