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Why Calls to Action are So Important for Your Insurance Content

Posted on May 10, 2013

insurance call to actionBy now, you have already taken the time to master the craft of creating engaging, relevant content for your website and audience. However, this is not the only reason your clients should be reading your blogs, landing pages, and even social media posts. As you know, strong and interesting content should convert to sales. But the one element that connects everything together is a call to action.

Just as you would naturally include keywords into your content, you should do the same with your calls to action. This is the whole reason you have a website, to sell your products, right? Even if you receive lots of traffic on certain pages, that is only half the battle. You need your readers to respond and complete an action in order to remain in business.

So how can you encourage your community to act in addition to read? Trigger their wants and needs in every way so they will click the button to do business with your company. Ultimately, your call to action should encourage readers to engage with you further. The phrase you select must provide focus to your site and direct your customers seamlessly.

You also need to communicate the benefits of responding. What will the clients receive from completing the call to action? Some good words to include in your call to action are “buy,” “subscribe,” “register,” “call,” and “donate.” In addition, create a sense of urgency by telling the reader they need to act now and by a particular deadline to get the most out of the products.

For insurance agencies, some effective calls to action include:

– Get a Quote Now
– Bundle Your Policies & Save
– Call Us Today for a Free Quote
– Only 2 Days Left to Get a Special Discount
– Just 10 Minutes Could Lead to Better Coverage for Less

The position of your call to action on the page will also play a big role in the success of your strategy. You can place the statement in many different spaces, including high on the page, in the center, or at the bottom. Its placement depends on the message you want to send to your readers. The space around it may also draw more or less attention to the action. Finally, not only should your homepage include a call to action, but every page of your site should have some form of one.

Since you are already involved in content marketing, you have an understanding and appreciation for the written word. Now you must enhance the context of your language by engaging readers further through calls to action. These tips may help you become more confident in your strategy, finalize sales, and gain the success you desire.

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