Insurance Marketing HQ

Proofreading Your Content: How Mistakes Can Impact Your Insurance Agency’s Reputation!

Posted on Jun 26, 2013

woman pulling her hair ouot in front of her computerAs an insurance agency owner or agent, you are an expert in your industry. You have taken the time to study, educate, and train yourself to have a comprehensive understanding of your products and how they can support and protect your clients. This all plays a role in the reputation you build for your agency. Your customers will base their first impression of your business off of your website or first interaction with an agent, so you always try to make sure it is always a good one. However, did you realize the content on your blog plays a role in your reputation?

Whether you are a creative writer or a facts-driven writer, it is important to make sure look over your work. The last thing you want to happen is to have several blaring mistakes on the page that results in loss of business. A person who comes to visit your website expects nothing but the best, so that is what you should be giving them. Having several grammatical or spelling errors could affect the trust and engagement of your audience in a negative way.

What can you do to avoid mistakes in your content? Proofread! This may sound like a lesson you learned in middle school, but it should be one you carry with you throughout your life. Even if you are an expert in your industry, without proofreading your content, you will be seen as an unreliable source. Here are some tips you can follow to create content that is error free before you publish it for the world to see:

  • Write your blog posts in a Word document instead of directly on the site. This way, you can proofread your work before publishing the final product.
  • When you review your work, you should correct all grammatical errors, correct all punctuation errors, and make sure your content and context is consistent throughout.
  • Proofreading backwards can help you look for spelling and punctuation errors in each sentence.

Also, keep in mind that you cannot always rely on a spell-check to discover errors. Here are some specific examples of common mistakes that you should be aware of in your content:

  • loose – lose

Incorrect: Put your family first with our protection so you don’t loose everything you love.
Correct: Put your family first with our protection so you don’t lose everything you love.

  • their – they’re – there

Incorrect: They’re many different risks on the road, which is why you need auto insurance from us.
Correct: There are many different risks on the road, which is why you need auto insurance from us.

  • hole – whole

Incorrect: Whether you need term or hole life insurance, we have these options available to you.
Correct: Whether you need term or whole life insurance, we have these options available to you.

  • form – from

Incorrect: If you are interested in learning more about our products, fill out a free quote from now!
Correct: If you are interested in learning more about our products, fill out a free quote form now!

  • affect-effect

Incorrect: Failure to protect your business can effect your bottom line.
Correct: Failure to protect your business can affect your bottom line.

Make proofreading your written work an essential part of your content marketing strategy. It won’t take up too much time, and it will save you a lot of headaches in the future. Show your audience that you know what you are talking about and are dedicated to spreading your insurance message in an honest, accurate way. Then, you will continue to gain the trust of your community!

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