Penguin 2.0: Intensifying the Fight against Webspam
You’ve heard us mention Google’s algorithm updates before, right? Time to talk about them again! The biggest players over the past couple of years have been Panda and Penguin. On May 22, 2013 the newest Penguin update was launched, and it’s called Penguin 2.0.
Matt Cutts, the head of Google’s Webspam team, released a video in early May 2013 giving everyone a heads up about what to expect from Google’s algorithm updates in the coming months. In this video he mentions Penguin 2.0 and how the team at Google is continuing to utilize this strain of updates to target web spam.
What is Penguin 2.0?
The newest Penguin release takes a closer look at websites with links coming from low-quality, irrelevant, and seemingly spammy sites. Having inbound links from sites like this is usually an indicator that you are trying to gain authority or page rank by engaging in “black hat” tactics – such as purchasing links or creating “over optimized” sites. Google doesn’t approve of this.
What can you do?
If you have been following Google’s Webmaster Guidelines and have a produced an online presence (website, blog, and social activity) that is relevant and useful for your audience, then you should be safe. If you have been messing around with questionable tactics in order to get quick results, then you could be in for a bumpy ride in the coming months. Let’s review some healthy web practices that will help you stay on Google’s good side in light of Panda 2.0 (while simultaneously benefiting your audience).
- Continue to create compelling, relevant content. We’ve told you this repeatedly. One of the best ways to remain in Google’s good graces is to do what they have been asking websites to do for years – provide good quality content and information for your audience.
- Engage in natural linking strategies. We’ve already discussed that purchasing links isn’t a healthy web practice, but proper link creation can be a powerful asset to your online presence. We can reference the first bullet point here: if you create compelling, engaging, helpful content, then people will be more willing to link to you as a resource.
- Get social! Let’s bring some classic business practices to life in the modern world and start doing some networking. Get your name out there by communicating with others on social platforms like LinkedIn, Facebook and Twitter. Comment on blog posts. As long as you are providing relevant, helpful information you will be viewed as a valid resource and you may find that people start seeking you out.