Social Media: Incorporating Social Media into your Agency Culture Change
“More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate and collaborate virtually.”
– Karie Willyerd & Jeanne C. Meister, HarvardBusiness.org
Culture change is something that must occur first in order for your agency to understand that change is forever part of the process of growing the overall business.
When it comes to social media, getting everyone at the agency to buy in can be difficult for some. Here are some ways to get your entire agency excited about helping out with social media and contributing to agency efforts:
1) Have employees contribute during weekly meetings. Have all agency staff bring social media and blogging ideas to the weekly meetings. Require them to have at least one social media posting idea and one blog post idea, plus references. This way the agency blogger has multiple ideas to look through. The ideas can even be insurance related topics the CSR’s or Producers are seeing in relation to the current season.
2) Start an office competition. See which employee can get the most customers to LIKE your agency Facebook page, or share your agency page with their friends and family. Track the results on a large white board where everyone can see it. This way everyone will be reminded of the results.
3) Allow employees to create agency Facebook, Twitter, and LinkedIn accounts. This way, the agency staff can promote and share agency blog posts, connect with clients, and even search for prospects and new business.
It all starts with explaining the changes that the agency will be going through. When it comes to social media, the best way to get started is to offer training from an insurance marketing professional. After the agency staff is trained, the next step is the implement a plan!