Insurance Marketing HQ

Be Proud of Your Digital Footprint

Posted on Oct 3, 2013

By Megan Donaldson
footprints in the sand

Ever post something to an online community before considering the consequences? That post remains on your digital footprint. In California, a new law was passed so minors have the option of requesting that embarrassing or scandalous content be removed from their digital footprint. Not everyone is as lucky as the youths of California. Be smart, so you can remain proud of your digital presence.

What is a digital footprint?

A digital footprint is the trail of data you leave behind when you interact with the online world. Such activities can include:

  • Social media activity
  • Website and blogging publishing
  • Web searches
  • Email communication

As an agency, you need to protect your digital trail. Be sure you are creating a brand with integrity…here are some tips:

Choose Appropriate Social Channels

What social channels are most appropriate for YOU? You don’t need to be on every social platform; figure out what you can keep up with and who you want to reach. How much time can you dedicate to digital marketing? Do you want to communicate with individuals or businesses? As a local insurance agency, some of the most important channels to consider are:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+

Be a Follower

If you are new to digital marketing, don’t blindly try to become a leader. Take some time to evaluate the activities that are already happening because you want to offer content that is deemed useful by the online world. Find out who the industry leaders are, what they are saying, the types of content they are sharing, and what is inspiring the most communication/feedback. Use that information as a starting point to gain some positive traction.

Find Your Voice

Your “voice” should be a representation of your brand. If you don’t have a solid branding strategy in place, get with your team and decide upon one. If your industry doesn’t set you apart, you need branding to give you a unique edge over the competition; after all, there is only one YOU. Your voice is part of your branding efforts – embrace that realization and use it to your benefit. Be sure to maintain consistency across channels.

Keep at It!

You’ve chosen your channels, you’re following others, and you have a voice. Now use them, and use them properly. Merely being present isn’t enough; you need to offer something to the outside world. Get out there and promote yourself – let the digital world know who you are and what you have to offer. And don’t forget to maintain a healthy, positive presence that is a proper reflection of your agency and brand.

About the Author
Megan is an Inbound Marketing Specialist at Astonish, spending most of her professional time fine-tuning inbound strategies, evaluating websites, and researching, researching, researching. After studying Marketing Communications in Western Massachusetts she dedicated herself to the online world through online retailing, web design and search engine optimization. Megan is a native Rhode Islander who loves baking crazy confections in her spare time. Have you ever tried an 8 layer cookie cake? YUM.

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