Insurance Marketing HQ

How to Effectively Utilize Social Media Best Practices

Posted on Dec 2, 2013

By Coburn Childs

The chances are high that, like many businesses, you’ve joined the world of online social networking. Whether you’ve gotten onto Twitter, Facebook, Instagram, or some other network, there are many benefits for your business in utilizing these tools. But is your business actually taking advantage of the benefits these outlets can offer? And are you even aware of social media best practices that you and other businesses should implement? Let’s take a look at a few of the best practices you can start to utilize through your social networking usage.

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Be Proactive

If you are going to go through the trouble of signing up for social media accounts, then you should take the time to remain active on those networks. Engage your customers through scheduled posts that are useful to them and relevant to your brand. Also, it will benefit you to be proactive in driving web users to visit your business’ site or other relevant resources; you can do this through blogs, links, videos, and articles that you post across multiple social networks. Lastly, it is highly recommended you always maintain professionalism online, even when showing the “fun side” of your agency or business.

Be Interactive

To engage your market base through social networking, it is important to be as interactive as you are proactive. Social media is a great tool for customers to feel their voice is heard, so if you receive a comment or a tweet, it is very important for your business to respond to it. Regardless if the feedback of the comment is negative or positive, it is still essential for you to show that you are listening and you care. Indeed, social media sites can be some of the best platforms for you to demonstrate customer service for the whole world to see.

Be Attractive

In order to get other social media users—and potential customers—to engage and interact with you, you need to make yourself a reputable, useful, and unique presence. Nowadays, countless outlets fight for your Twitter followers’ extremely-short attention span, so do what you can to make your posts relevant to your brand, while standing out amongst the white noise. If you’re tweeting tips or featured products you offer, get yourself on a routine and dependable schedule. The same goes for other networks, too! If you’re posting pictures to Instagram, make them unique, or if you’re running a contest on Facebook, make it worthwhile.

As an agency or small business, it may initially seem tough to grow your brand and expand your field of customers. However, with easy social networking tools like Twitter, Instagram, and Facebook, you now have the entire world at your fingertips with the click of a button. Take advantage of these social media best practices, make them a routine, and you will start seeing results in no time!

About the AuthorCoburn Childs is a creative mind and young professional based in Providence, RI. In recent years, he’s blogged on a number of topics, from the insurance industry to Hollywood’s box office trends, from communication theories to religious topics, from food to movies, and everything in between. He’s also a self-described social media nut! Currently, he works as an Inbound Marketing Specialist for Astonish.

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