Insurance Marketing HQ

Insurance Marketing On Twitter: Targeting Your Leads

Posted on May 26, 2014

By Theresa Navarra

57% of companies have a dedicated social media marketing team. Does your agency?

As the world of search becomes increasingly competitive, marketers are constantly looking for ways to stand out among the crowd. More often than not, that leads them to develop an engaging social media marketing plan. This can include:

  1. A plan for engaging with fans on Facebook – clients, prospects and community members alike.
  2. A strategy for Twitter.
  3. Communications on LinkedIn.
  4. An inbound marketing strategy that effectively blends all social media marketing campaigns.

While the percentage of businesses using social media marketing as a way to advertise has increased, for small businesses like insurance agencies, there is a great deal of advantage. Your insurance marketing strategy should focus on all areas of inbound marketing – blogging, press releases, email marketing, content marketing, and social media – but remember: an effective inbound marketing strategy will blend all areas together successfully.


Take it one step at a time. Where are your strengths? In the past, you have focused on building a brand using social media marketing, and also on leveraging your SEO and local listings for branding for your overall inbound marketing strategy. Now, consider this: insurance marketing on Twitter.

The Social Media Marketing Industry Report reveals that small businesses are seeing the greatest results from social media marketing, specifically, from Twitter. In fact, 36% of marketers have found a customer on Twitter.

Twitter Advertising For Insurance Marketing

Much like anything else in the world of inbound marketing, if you were not a first mover, you have to work hard to stand out. Fortunately, social media Advertising on Twitter bubbleshas made it easier for businesses to do so by creating ways for social media advertising. Although Facebook, LinkedIn and Twitter all have ways to advertise on their networks, let us focus on Twitter – it has, after all, been immensely successful for lead generation for businesses.

400 million Tweets are sent in a day by 200 million active users. Here is how Twitter has made it easier for businesses to stand out:

  • Promoted Tweets
  • Promoted Accounts
  • Promoted Trends
  • Lead Generation Cards

On Twitter, your insurance agency has the power to influence people in a different way than before. People are engaged. They care about what is happening in the moment as they are in it – this includes your business and what you have to say. Take advantage!

  • Context is important: Consider connecting with your audience with trends that are already popular, but with your own spin to it. What is important to your customers and how can you connect your message to that?
  • Listen to everyone: It is important to listen to your audience – this means your clients, prospects and also your competition. What is everyone else doing? While you do not want to blindly copy the crowd, you should use what is successful to inform your advertising strategy.
  • Grow from your promotions: The main goal with all of your insurance marketing campaigns is to grow your followers – and thus, your agency. Be sure that you are running promotions that have that end goal in mind. Consider what you want your connection to be in the end and then realize which type of Twitter promotion will work best to achieve that.

Is your insurance agency excited to get started? Great! Learn more about all of the different ways you can advertise on Twitter by reading about the options in the Twitter Advertising Best Practices Strategy Guide.

About The Author
Theresa Navarra is the Marketing Coordinator at Astonish. Her passion and flare for the written word has allowed her to launch her career into the world of inbound marketing – from all things social media, blogging, digital marketing, SEO and content curation. Theresa is constantly striving to learn the next big thing and considers herself a forever student. The best part of her job allows her to share innovative ideas with individuals and businesses for marketing tactics. When she’s not enthralled in all things marketing, you can find Theresa captivated by a good book, pair of shoes or conversation.

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