Insurance Marketing HQ

Engage and Convert Clients With a “Call to Action” in Your Posts

Posted on Jun 2, 2014

By Coburn Childs

Perhaps you have heard the phrase, “call to action,” but you’re not sure what it means. Well, did you know that marketing success for your business usually starts with a call to action? How about that 70% of small businesses are regrettably not even employing a call to action on the homepage of their sites? Let’s explore some of the ways you can be taking advantage of this, whether on your agency’s website, Facebook page, or other social media profiles.

magician (focus on hat)

What is a call to action?

There is no specific call to action definition, aside from the fact that it is simply what it sounds like: a command or instructive sentence that urges your website landing page visitor—or a viewer of your social media page—to answer that call with a certain action. Believe it or not, the wording in what your company posts in blogging and social media efforts really does matter when it comes to converting customers in your content marketing strategy.

In short, a call to action—whether in a blog post, on a product or service page on your website, in a tweet on Twitter, or even on a post through Facebook or another social media outlet—is essential for your business marketing to be effective.

Call to action examples

Many small businesses do not prioritize calls to action in their marketing efforts, meaning they do not bother to implore potential clients to even so much as “read more.” However, this may be hurting their success. The goal of marketing is to get customers to engage with your business and convert. Hence, it’s time to provide the instruction to yield a conversion.

For example, if your business offers an auto insurance quote form, end the paragraph with a compelling phrase, such as, “Fill out our quote form for information today.” Similarly, if you want a visitor to your social media network profile to click to your website from a simple Facebook post, include something like, “Visit our website now for more information about this service.” You can get creative, but stay basic in how you’re asking your potential customer to convert.

When instituting a call to action, be sure to prioritize what that action will be. Evaluate what will require a conversion, and then craft a simple statement. Just be sure to not overload your pages and posts with calls to action that are not genuine or do not make sense. After all, the very point of a call to action is to engage your visitors and get them interested in learning more and converting. With just a little strategy, your agency can be well on its way to increased inbound marketing success.

About the Author
Coburn Childs is a creative mind and young professional based in Providence, RI. In recent years, he’s blogged on a number of topics, from the insurance industry to Hollywood’s box office trends, from communication theories to religious topics, from food to movies, and everything in between. He’s also a self-described social media nut! Currently, he works as an Inbound Marketing Specialist for Astonish.

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