How to Write A Great Conclusion For Your Blog Posts
By Jake Bissaro
The conclusion is one of the more under-appreciated and ignored parts of any kind of writing. A time crunch or a lack of ideas can make it difficult to go any further at the end of your blog, but you should always try to push yourself to write a more meaningful conclusion. You’ve managed to hold the audience’s attention for this long; don’t leave them off with a few lackluster, thrown together sentences. You want to give your audience something that will stick in their mind and keep them coming back to your site.
The basic function of a conclusion is touch on the overall point up the purpose of the entire article, but that doesn’t mean it has to be an exact rehashing of the introduction. Think of your conclusion as a way to try to push your readers to think about the subject in a new way. Without a solid conclusion, all the work you’ve done to hold the reader’s attention could be for naught.
Writing blogs isn’t an exact science, but these are some tips that will help you improve your conclusions:
Ask a question. A simple question can go a long way in a conclusion. Asking something rhetorical like “How can I employ this strategy?” can help your reader see how the topic can be applied to their particular situation.
Insert a call to action or a challenge. Encourage your reader to take action and employ the advice you just gave them. If you’re stating an opinion, challenge the reader to disprove you. It can make the content more interactive and encourage action on their part.
Introduce a new idea. Sometimes a new idea can be refreshing. You don’t want to stray from your main idea entirely, but a new idea can freshen things up. If your blog topic relates to an idea you’ve written about previously, this can be a great way to link out to another post.
Things to Avoid:
Starting with phrases like “in conclusion” or “to sum it up.” These are usually unnecessary, and reader should be able to tell that it’s the end of the post from your tone from your tone
Making it too long. A long, meandering conclusion can bore the reader. Your conclusion shouldn’t go over five sentences; any more, and you run the risk of the reader cutting out early.
Being too obvious about promoting your product. Your blog should serve as a companion to your existing site as something to keep your customers up to date and entertained. Shamelessly promoting what you sell every other sentence will only annoy the reader.
You could’ve written a great blog post, but if you have an uninspired conclusion, it can be the thing that your reader remembers about the article. If you’re having trouble, just remember to try to put yourself in the reader’s shoes, and let that guide your content creation. You don’t want your readers to feel like they’ve wasted their time reading something you wrote, so put in those extra few minutes at the end. Your audience will thank you!
About the Author
Jake Bissaro is the newest Inbound Marketing Specialist at Astonish, and strives to translate the personality of clients into first-rate web pages. He graduated from UMass Amherst last year, and previously worked as a technical writer before joining the team at Astonish. In addition to web writing, he works as a journalist, writing about local arts in Rhode Island.