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So, everyone is talking about “Pinterest” these days. If you haven’t checked it out already and you are a woman – you definitely should. If you are a guy, you should also jump on the bandwagon and upload as many “manly” pins as possible – just to try to balance things out.
People who use Pinterest know that probably 80% of the site ends up dedicated to finger nail polish, hair styles, shoes, and cute baby animals. It is almost the online version of magazines like “First for Women” that my wife buys at the grocery store. It doesn’t have many articles, but there are always weight-loss miracles, hair styles, shoes, and of course those cute baby animals.
The premise is that you have virtual corkboards and when you find things you like on the web, you “pin” them to your board. You organize your boards by topics, and people can then follow what you pin, re-pin your pins, like your pins, and discuss them. You can also search and sort pins by topics, and find gift ideas. It is very easy to use, and easy to set up. The interface is clean and well organized.
Pinterest is one of the fastest-growing websites of all time, and has reached the 10 million monthly visitors milestone faster than Twitter and even Facebook. The unusual aspect to this meteoric growth is that it has been fueled mainly by women. In most cases, internet start-up sites become popular with users who are men under 35. According to comScore, 65% of Pinterest users are women, and these women drive 85% of the traffic on the site. More than half of the women using Pinterest are 35 or older.
Pinterest seems poised to be a huge player in the social media game. As a guy, I find it cool to be able to pin the things I find on the internet and to keep them organized. I do realize that nobody on Pinterest is probably going to follow my psychedelic poster art board, but I like having the collection in one place, and adding to it when I come across more. I don’t have much use for fingernails that look like the solar system, motivational slogans, cute shoes, or wedding ideas – but there are evidently a BUNCH of women who do.
It will be interesting to see how companies embrace Pinterest. I mean if I had a craft or jewelry business, I would be pinning my work all the time, with links to where people can buy my creations. This can also be applied to a larger scale business model. I would think Pinterest will become another tool for businesses, just like Facebook and Twitter.
So guys, head on over to Pinterest and see what the women are up to. Once you get an “invite”, don’t forget to pin your favorite motorcycle, cars, rock and roll music, sports teams, tech toys, grills, and even your favorite BBQ recipes. Of course someone has already come up with “Manteresting.com” where you nail instead of pin, and it’s mostly beer, guns, and lingerie models. Hopefully Pinterest can become a little more balanced and we can all pin what we love together!
If you are heading to Foxboro for playoff football or to any of the remaining cities still in the hunt for the Super Bowl, you need to be prepared!
If you are one of the crazies that tailgates in an RV, modified school bus, or other crazy vehicle- make sure you know exactly how many people can safely ride in your tailgating-mobile. Some vehicles, such as school busses require a Commercial Driver’s License. Make sure you are driving to the game with the right license. You will also want to check the vehicle’s safety equipment. Check the seat belts, air brake system, airbags system and tires, to make sure the vehicle is in good working condition. The last thing you want to do is to get into an accident due to a non-working safety feature!
If you are a fan who likes to tow your tailgating equipment, make sure you know what you are doing! Towing can be a great way to transport items, but it can also be a dangerous if you don’t do it correctly. Make sure your cargo is balanced and secured. Also check the tire’s load rating for the amount of weight the tires can carry safely, and maintain the correct tire pressure. Some states require special permits for towing. Check with your local DMV to find out the regulations and laws in your state.
Once you are at the game, you never know what could go wrong. You should always take a first aid kit, garbage bags, change of clothes, fire extinguisher, water and ice packs in case of an emergency. These should be in your tailgating vehicle for each and every game you attend.
Make sure when it’s time to go home, the driver has not been drinking. If you have had too much to drink at the game, don’t try to drive home. Be safe and call a friend or a taxi for a ride. Not that it happens much at Gillette Stadium, but sometimes people actually do drink too much while caught up in all the excitement!
Finally, make sure your vehicle is properly insured. If you have ever tried to get out of Foxboro after a game, you know what a stressful and potentially dangerous situation it is. If your tailgating vehicle is not properly insured, you are asking for trouble if you get into an accident. Stay safe, have fun, and make it home without a hitch.