By now, you have already taken the time to master the craft of creating engaging, relevant content for your website and audience. However, this is not the only reason your clients should be reading your blogs, landing pages, and even social media posts. As you know, strong and interesting content should convert to sales. But the one element that connects everything together is a call to action.
Just as you would naturally include keywords into your content, you should do the same with your calls to action. This is the whole reason you have a website, to sell your products, right? Even if you receive lots of traffic on certain pages, that is only half the battle. You need your readers to respond and complete an action in order to remain in business.
So how can you encourage your community to act in addition to read? Trigger their wants and needs in every way so they will click the button to do business with your company. Ultimately, your call to action should encourage readers to engage with you further. The phrase you select must provide focus to your site and direct your customers seamlessly.
You also need to communicate the benefits of responding. What will the clients receive from completing the call to action? Some good words to include in your call to action are “buy,” “subscribe,” “register,” “call,” and “donate.” In addition, create a sense of urgency by telling the reader they need to act now and by a particular deadline to get the most out of the products.
For insurance agencies, some effective calls to action include:
- Get a Quote Now
- Bundle Your Policies & Save
- Call Us Today for a Free Quote
- Only 2 Days Left to Get a Special Discount
- Just 10 Minutes Could Lead to Better Coverage for Less
The position of your call to action on the page will also play a big role in the success of your strategy. You can place the statement in many different spaces, including high on the page, in the center, or at the bottom. Its placement depends on the message you want to send to your readers. The space around it may also draw more or less attention to the action. Finally, not only should your homepage include a call to action, but every page of your site should have some form of one.
Since you are already involved in content marketing, you have an understanding and appreciation for the written word. Now you must enhance the context of your language by engaging readers further through calls to action. These tips may help you become more confident in your strategy, finalize sales, and gain the success you desire.Continue Reading »
In the aftermath of Hurricane Sandy, we can reflect on the immense amount of influence it had on the community and especially on social media. It was impossible not to see a Tweet, Facebook status update, or picture posted concerning the devastating natural disaster during the week of Halloween. This is not only due to its historic strength, but also because of how many people it affected. As an insurance agency, it is important that you understand how to handle unpredictable events, such as extreme weather, and apply best practices when speaking to your social media audience.
Today’s society is very driven by the Internet and social media. Your community relies on fast, accurate, and updated information on major events that affect their lives. Hurricane Sandy opened the door for a conversation on how to stay connected during crisis. Many residents on the East Coast relied on Facebook and Twitter to stay informed on the storm’s path, to know if evacuation was necessary, and to stay connected with relatives, especially if they did not have power or cable to watch the news.
Here are some other examples of ways Hurricane Sandy influenced social media:
- Some people expressed their grief on social media.
- Many news organizations provided up-to-date, minute-by-minute details on the storm via Twitter and Facebook.
- After the storm, many people used social media as a platform to fundraise for those who experienced devastation.
- In the aftermath, many people posted images of the destruction Sandy caused to their neighborhoods, roads, schools, homes, and more.
- Local businesses kept people updated by giving helpful tips before, during, and after Sandy.
Whether people used social media to voice their need for help, communicate with loved ones, or to stay informed, this hurricane was the second most talked about event this year, following the Super Bowl. As you can see, social media is playing a large role in keeping populations informed. So how can you prepare your insurance social networking strategy to help keep your customers safe when the next natural disaster strikes? Here are some guidelines to follow:
During a Natural Disaster:
- Update Your Social Media Statuses: Alert your audience about how your agency is doing using Facebook status updates and Tweets. You can also alert local emergency personnel by posting on the wall of the appropriate agency’s Facebook page.
- If You Have to, Use Your Phone: During a natural disaster, the power may go out. You must be prepared for this situation. With a smart phone, you can access your Facebook and Twitter accounts easily. From here, keep your audience updated to let them know everything is okay and to provide them with helpful insurance tips.
After a Natural Disaster:
- Everything Will Be Okay: Let your audience know that help is on the way. Social media is a powerful tool when used correctly. Send out messages advising customers where to go for emergency help and explain how your agency can support them in this time of need.
- Rebuilding After a Disaster: Facebook and Twitter can be used to organize community building efforts. Consider creating a Facebook page dedicated to raising money and food for your community to show you care.
During times of uncertainty and crisis, your customers can now turn to your insurance agency’s social media outlets for guidance. Cater to their need for fast and easily accessible information. Being involved in the insurance industry, you understand the importance of being prepared. This is why keeping the plan simple and centralizing your social media efforts in advance will produce the best results. The more information you can provide at one time, the more you can do for your audience.
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As an insurance agent in the age of evolving technology, you rely on many tools to help you stay organized. One of the main methods you most likely use to communicate besides the telephone is email. Email can be your best friend or worst enemy when it comes to communicating with your clients. Sending a quick message out is an easy way to create reminders, update clients, check in with them, and strengthen your insurance marketing strategy. However, email can also be a time-consuming burden for leaders.
Has your inbox reached hundreds of emails or more before? This can be a huge stress on you, especially if you miss out on a very important email. The key to dealing with your emails is trying your best to stay on top of them as they come in. The following is some insights on how you can control your email account and stay organized:
Taking these tips into account, you can strengthen the communication you have with your community as well as your insurance marketing strategy. Sending out friendly reminders or goings on in your agency will keep everyone in the loop. Taking control of your email account will help you feel more organized and closer to your customers than ever before!Continue Reading »
As a leader for your company, you make small and big decisions on a daily basis. However, when it comes to your insurance internet marketing and your social media outlets, such as Facebook, Twitter, or LinkedIn, the decision making process may involve aspects you aren’t used to. For example, how do you find your primary audience? What will they like to read about? What is the most effective way to find them? All of these questions may have arisen for you at one point or another.
In the beginning, it may have been just you and your partners, and you did every job. But now, you have others to help, so you can focus on building a social community. Being strategic about the people you want to participate in conversations with on your social media accounts is important. In addition, the content you post and voice you use should attract and engage them. To become an adaptive strategic leader, the kind who can thrive in even uncertain environments, do these three things well:
- Anticipate: Some leaders lack “peripheral vision.” To anticipate well, you must look for game-changing information in your industry and take advantage of it. Also, search beyond the current boundaries of your business, and finally, build wide networks to help you communicate with your clients better.
- Think Critically: Critical thinkers question everything. To master this skill, force yourself to reframe problems in order to get to the bottom of things, such as a customer complaint. Also, challenge current beliefs and mindsets, including your own. This will help you think from the perspective of your community.
- Decide: Many leaders over analyze information. You have to develop processes and enforce them, so that you arrive the solutions you want. To do that well, you have to balance your social media accounts while also making sure they include quality content. Also, take control of incomplete information and when others have diverse views.
Effective leaders combine experience and a strong decision process. This will force you to evaluate, listen, adjust, and learn from each decision. Having all of these important skills will allow you to analyze your insurance internet marketing strategy more closely as well as appeal to a wide range of followers on your social media sites. Engagement is key, and by being a strategic leader, you can make this happen!Continue Reading »
You deal with customers in the office all the time. Your insurance agency is the place where your community should feel safe and trust that your services will be personalized to their needs. So don’t you think this should happen within your social media and blogging initiatives? Show your clients you care about their interests, questions, and more by creating an effective space for conversation.
In today’s fast-paced business world, customer satisfaction is pretty much required, and you can strengthen it through a variety of channels, such as your Facebook page, Twitter account, onsite blog, and of course, in person. However, the digital outlets allow you to focus on your audience in a way you could never do before. Customer service is evolving to match customers’ expectations and you must relate to them in order to attract their business.
Your clients are continuing to be deeply engaged with digital tools, which is why your agency should too. They will remain loyal to your services because of your comprehensive products and the quality of service that brings them back. So improve customer satisfaction by understanding these three main categories:
Understanding how strong customer relationships relate to the success of your agency is the key to customer satisfaction. Putting yourself in the clients’ shoes will give you a better grasp on evolving your insurance marketing strategy. Every interaction your community has with your company is an experience. Therefore, make it your responsibility to show them you care no matter what means of communication you use!Continue Reading »
With so many different social media outlets to choose from these days, do you ever wonder how you can possibly reach your core audience? It is important to focus on the basic tools first, such as Facebook and Twitter, because this is where most of your customers will be having conversations. By understanding the interests of your audience and their needs, you can begin to build a strong social media influence.
The following are tips you can use in order to create and maintain your social authority:
- Be Disciplined – Your motivation to communicate with your customers will show you are dedicated to serving them. In addition, the way you behave or are perceived by others is very important in building a strong social media influence.
- Try to Gain Trust- Trust from your community is extremely important. If people don’t trust you and what you have to offer, then you will not have an authoritative social influence.
- Be Consistent- Establishing yourself in your specific field, being insurance, will allow you to create a good social media influence. Also, staying true to your voice and the topics you want to discuss will allow others to see the value in your business.
- Stretch Yourself for Excellence: Being determined to do more and reach excellence will challenge your company as well as inspire your customers. Showing you care and want to support the community will result in success and people becoming influenced by your work.
- Be Natural- Never try to be someone you are not, both on and offline. Your audience will be able to see right through your fakeness. So instead, be natural by creating your own voice in order to express yourself fully. This will bring consistency to your platforms.
- Promote Others – A true leader is a one whose followers try to replicate him/her. Therefore, becoming a great social influencer entails promoting others with all the experience you have gained over the years.
The main goal of insurance social networking involves interacting with your clients on a humane and honest level. Sharing your views, listening to what your customers have to say, and expanding your knowledge will help strengthen the conversations. In addition, remaining open to your community will make them feel comfortable so they can see the value in your social media influence!Continue Reading »
As an insurance agent, it is a constant goal to attract and keep your customers. Having reliable products is one factor in being able to provide great services. However, one crucial component to reaching success may not be as obvious as you think. With social media on the rise, it is important to create quality content that not only engages customers, but encourages them to share.
According to Top Rank, a recent study by Exact Target found that 55% of Facebook users have “liked” a company and then later, decided they no longer wanted to see that company’s post. You don’t want this to happen on your social media outlets. Therefore, you must do everything you can to keep customers reading with relevant posts and provide content that can be easily shared. The following are tips on how to do so:
Tip #1 – Know Who You’re Talking To & Provide Relevant Information
A review of your social media accounts can help determine who your current followers are, what they tend to share information about, and the format in which they use to share socially. Once you see what your audience is sharing and “liking”, you can attract their attention by producing relevant content. In addition, by promoting your agency through contests, giving helpful information, and providing tips on safety, this will help increase your visibility.
Tip #2 – Think Outside The Marketing Box
In order to increase social shares, you need to place focus on your insurance social networking strategy. This can be done by updating your Facebook, Twitter, and Linkedin around 1-3 times a day, but remembering to keep your content fresh and interesting. In addition, you can search for followers that you believe will be interested in your services. By building up your community, you can watch your agency grow in social success.
Tip #3 – Love Lists
Twitter lists are a great way to segment different types of followers, or recognize them as an expert in a particular field. By making the additional effort to organize your audience, share relevant content, and making information easy for others to share, you can see the benefits of your strategy in the numbers.
Once you develop an engaged audience, this will allow you to become a community leader on your social outlets. Consider social sharing a way to gain additional prospective clients, contributors, or employees that could inspire the growth of your business!Continue Reading »
As an insurance agency in a digital world, there has now become an increasing need to understand your customers. However, this applies not only to face to face meetings, but through social media outlets as well. Therefore, in order to relate to your customers, you need to know how to communicate with them on a variety of levels.
According to SocialMediaToday, you should never be too busy to spend time getting to know each of your customers. A couple years ago, socializing with customers was taboo to some. However, now a days, one of the few ways to understand your customers is socializing with them, specifically through social media. A key factor in learning to do this is through having social media literacy.
By interacting with your clients in their own language, this will make them happy and feel like they have a personal relationship to your business. In addition, to continue to strengthen your social networking strategy, the following are 4 steps you can take to boost your social media literacy:
With a new year comes new learning experiences and changes. Therefore, take action with your insurance social networking strategy and build on your social media literacy. Once you grasp this concept, you can leverage that knowledge to build your business to bring it down a successful path!Continue Reading »
Having an offsite blog in addition to your insurance website has many advantages. Not only can you increase traffic to your Virtual Insurance Office, but you also have the ability to draw in readers and create conversations through comments. Utilizing this tool will help you learn more about your customers and help them better understand all of the products you have to offer.
According to SocialMediaToday, receiving comments provides insight into the readers’ thought processes, which will help you better understand their needs as well as challenges. This advantage is why it is crucial for you to write value-driven content in order to better relate to your audience. In addition, the more honest and quality content your produce, the more trust and credibility you build with your customers.
Therefore, by increasing the number of comments on your blog, the more viewers will take notice. This is because you will be showing you have the ability to engage and have a conversation with your audience. The following are three tips on how you can increase your comments on your offsite blog:
Tip #1: Make it easy for the reader to comment
People who are new to blogging often forget to turn on their comment feature. Is the comment section large enough for the reader to find it? Do you require only minimum information from the viewer before they can comment, such as their name and e-mail address? If it’s technically difficult to leave a comment, readers will leave the page. Therefore, make it easy for them to start a conversation on your offsite blog!
Tip #2: Ask Questions!
Remind your readers that you want their comments and opinions by asking them a question at the end of the blog post. Ask them directly to share their response in the comment section. You can mention a direct call to action like “Let me hear your thoughts by writing in the comments below”. The more specific the request is, the more likely the reader is to leave a comment. So encourage your reader to take action by leaving a comment and participating in the conversation!
Tip #3: Always respond to people who comment
People don’t want to feel like they’re ignored. This is why taking the time to respond to readers who write a comment shows that you are paying attention to them. This creates an opportunity to further engage with that reader. When other readers see that you are interacting with the people commenting on your blog, they will feel more encouraged to join the conversation!
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Once you learn to master the art of writing strong, unique content, you can watch the comments roll in! Always pay attention to how your audience reacts to certain posts or what they seem to enjoy about what you have to offer. By focusing on the audience, you will increase the success of your onsite and offsite blogs!
Have you ever thought about how much the English language has changed over the past decade? Words have shortened in length, while others have become specific to certain regions, and some have even incorporated numbers into them. This alteration of the spoken and written word is all thanks to the Internet, and specifically, Twitter.
According to the New York Times, many scholars the fields of linguistics, sociology, and psychology are looking at Twitter for real-time language data to analyze. Twitter’s appeal to researchers is its time saving abilities and vastness. In addition to language, moods are also being gauged on a more global level.
Although some say this research can’t prove Twitter to be an accurate emotional barometer, it is proving extremely valuable for understanding how language varies among different demographic groups.
A team of computational linguists at Carnegie Mellon University, led by Jacob Eisenstein and Brendan O’Connor, used geocoded tweets to build maps of regional language use across the United States. From the data, hidden patterns of informal English were found. For example, New Yorkers preferred the slangy phonetic spelling of suttin to sumthin (for something) and Californians wrote koo or coo for cool.
Randal E. Bryant, dean of Carnegie Mellon’s School of Computer Science, saw the real-world applications of Twitter for research: “The key finding was that seemingly meaningless slang and jargon can reveal important properties of the author’s identity, a point of interest for both corporations and the intelligence community,” Mr. Bryant said.
With all of this new research arising, you should make sure the language you are using in a blog post, tweet, or Facebook post is relatable and can be comprehended by your audience. This can be incorporated into your internet social networking strategy through writing about unique and interesting content that your community will enjoy reading. Regardless of how Twitter exchanges may appear on the surface, this social media tool can help uncover truths about our social interactions that are more serious than we think!Continue Reading »