Copyright © 2012 Insurance Marketing HQ. All Rights Reserved. Snowblind by Themes by bavotasan.com. Powered by WordPress.
Author Archive
“How can digital marketing help grow my agency?” This is a very common question these days among independent insurance agents. If you missed the Astonish Results and NetVU Webinar last week on Sales and Training tactics for your agency, it can be viewed in its entirety below. During the webinar we answered the question, but first we had to define digital marketing. Digital marketing is a bit different from traditional marketing (radio, TV and Print). While traditional marketing is geared toward mass advertising (spray and pray methods), digital marketing is a purpose-driven, metric-minded approach to marketing a product or service to the “modern consumer.”
The modern consumer consists of 85%-90% of ALL consumers who search online FIRST before buying any product or service. In order to effectively market to the modern consumer of today, you must have a plan.
Digital marketing is a blended strategy comprised of a lead generating website, effective email marketing, a consistent social media strategy, and a solid Search Engine Optimization initiative. This coupled with strong agency leadership, the right people and process and incredible sales skills will help pave the road for future success.
Astonish Results has a passion to help independent insurance agents grow their business. It’s so important that independent agencies adapt to the ever-changing landscape around them and adopt the available digital marketing strategies to truly market and communicate more effectively to today’s modern consumer.
See the full recorded webinar on sales and training for the independent insurance agency here.
Continue Reading »





















