Are you thinking of creative ways to boost your insurance agencies internet marketing strategy? One word to live by- Twitter! Twitter is a popular social media site that allows you to build a community and is one of the best ways to get your brain stirring with creative blog topic ideas.
Twitter isn’t going to write a blog for you, but it will give you relevant and interesting ideas to start the brainstorming process.
The top 5 ways to get creative with Twitter:
- Read your feed- as a Twitter user the first place to start is see what things your community and the people you follow are talking about right now. Many times you can pull ideas right from the feed and then research more on the topic and how you can relate it to insurance and your agency.
- See what is trending- On the left hand side of your Twitter page you will see a place that says “Boston Trends.” You are able to change the location of what is trending in the closest city to you. You will see words and phrases that are being tweeted about across that region. This is a great way local stories can be intertwined and fun ideas can be inputted into your writing.
- #Discover – At the top of your Twitter page you will see the #discover button, when you click this, it will open another twitter page that gives you the top headlines being tweeted about across the country. This will be great to include and reference in your blog post as much of the headlines are relevant and interesting!
- Follow- Follow your clients, community activists, and people and places you are interested in the community. A lot of the time an idea for a blog post comes from the interesting activities that are happening within your community so make sure you are following the right people and places!
- Activity- This tag is located underneath the stories in the #Discover button. The activity will show what the people that you are following are doing on twitter. A lot of the time you can find new trends and people through this that will spark creative and new ideas to incorporate in your blogging.
When engaging your reader things you will want to remember when writing is, keep the information informative yet interesting and make sure your information is relevant for the times. Twitter keeps these things always in mind as is updated with information every second.
Along with these ways to gain ideas you will be able to pull relevant and credible links from twitter. People usually post information and then add a link. This is a great way to add informative outside sources to your blog post! Remember as an insurance agency you want to intrigue your audience so get creative! Reading your Twitter will keep you in the know while positively affect your blogging process.
Thinking outside the box and becoming more creative to generate leads is a great insurance marketing strategy for your insurance agency. Social media has become one of the leading ways to impact your community, generate interest, and draw in prospective clients. Whether you are heavily invested in Facebook, Twitter, or LinkedIn, you have got to start somewhere.
AR Make a Wish
All of these social media sites provide different opportunities for your agency to brand itself on. As a leader in the insurance industry, you will want to use social media to integrate fundraising and community service into your agency. This creative and humbling Internet marketing tactic will not only bring you leads, but it will build a stronger community for your agency.
Integrating fundraising and community service into your social media strategy:
- Create an annual community service event that the entire office/clients can contribute to such as, a community walk, bake sale, or other event giving back to the community
- Choose a non-profit that has similar values to your agency within the community and hold initiative every year to donate and give back
- Have an agency competition for the holidays, asking people to post pictures of their holiday lights, or best pumpkin carvings etc. This allows your clients, friends and agency to get involved and active with your Facebook and you can give away a gift card or a gift as a reward
- Hold a “liking” competition. See how many likes you can get on your Fan Page and for every like you get in a month you can donate a certain amount of money to a local business or organization to give back
- Get your employees involved see how many people each employee can get of their friends and family to “like” the page and whoever has the best results can get a reward
- Pick an organization to give back to not one month a year but every month, announce a partnership with a business to benefit you, your clients, and your community. Have people tell you their stories on Facebook. And create weekly small competitions to benefit giving back to your non-profit you have paired with.
- Have a Twitter war. Sounds silly, but have everyone in the office give you one twitter users’ username for your agency to follow. Once you are following them follow up and promote your fundraising or community service event through a direct message.
Through Facebook, you are going to be able to optimize your experience by creating interesting posts that people want to interact with. Through Twitter, you are going to be able to promote good things going on with your event or service to provide real time updates. And through LinkedIn you can update your initiative through your professional networking groups.
Being involved on a day to day basis with your Facebook friends and potential clients is a great way to generate new leads through social media. Creating a fundraiser or community service event to bring the community together, will not only benefit the non-profit or business you are donating your proceeds to, but it will benefit the community, and even better your agency. Think outside the box and bring people together through social media, and you will be guaranteed to build a larger and more beneficial community surrounding your insurance agency.
Image courtesy of foursquarestore.com
Social Media isn’t just for Twitter and Facebook anymore. More people are utilizing Foursquare to let their friends and family know what they’re up to. This application is a location-based check-in system allows customers to boost your business’s status in the community.
“Foursquare unlocks your city and makes your world a more interesting place,” writes Carmine Gallo, author of ‘The Power of Foursquare’. He continues, “It informs, illuminates, and inspires. For small businesses, it can help attract, reward and engage customers in ways that were never possible.” Gallo’s book give seven tips that educate business owners how the application can help them.
- Connect your brand
- Harness new fans
- Engage your followers
- Create rewards
- Knock out the competition
- Incentivize your customers
- Never stop entertaining
With the November 15, 2011 revamp of Foursquare.com, your business has the opportunity to get noticed without a customer “check in”. Users who sign onto Foursquare via the web at certain times the website will suggest places they should visit. For instance, sign in at 11:30am and they will suggest great lunch spots near their office. The same will occur later in the day around dinnertime. Foursquare is committed to helping your business connect with your customers.
Compatible with other Social Media tools, when your customers “check-in” they are able to notify not only their friends who utilize Foursquare, but Facebook and Twitter. For every check-in, Foursquare users have the ability to “unlock” different achievements:
- Reward points
Foursquare helps your business connect with your customers in a new way. It also brings attention to your business and community. “Unlock” the possibilities.
By now, it’s safe to say that we all are aware of how crucial blogging is to one’s overall Internet Marketing strategy. Whether you publish content weekly, 3 times per week or even daily it’s likely that the time will come when you are struck with writers block. It’s not easy to create content that not only naturally incorporates your keywords but is also readable, entertaining and something your readers will want to share.
When you’re struggling for ideas, where do you turn? Perhaps you scour the office for industry-related updates or maybe you check your favorite news station’s website; whatever you do to dig up some blog-worthy ideas can easily be combined with these tips for creative content creation:
Your blog serves many purposes including the need to: to increase your overall SEO efforts, thus increasing traffic and generating leads – as well as highlighting your agency’s culture. The goal with any good Insurance Marketing strategy is to capture the attention of prospects, retain current clients and inevitably grow our business. To do so you have to position yourself at the forefront of your consumer’s mind; and how do you do that – by separating yourself from the competition.
When you think of insurance, what comes to mind? Most often you’ll envision accident scenarios, policies and claims. But there’s so much more to what you do and who you are, so showcase that on your blog. Do you celebrate employee birthdays with a giant cake? Maybe you volunteer with a local charity. Perhaps you have launched a friendly office-wide competition…take Astonish Results for example and our office’s RFM Weight Loss Challenge! By providing current clients and prospects with a sneak-peak into what life is like at your agency you are allowing them the opportunity to connect with you on a different level and build a relationship that goes beyond simply selling them an insurance policy.
Appeal to the Season
Changes in season are the perfect starting point for an informative, yet appealing blog post. You can coordinate your blogging efforts with the ever-changing weather patterns; think about including information about recent storms, local damages and how to best prepare for severe weather.
Seasonal posts can stretch farther than what may be falling from the sky. Think beyond weather and consider the activities that your consumers may participate in during any given period of time. Perhaps in the winter you talk about preparing your vehicle for the colder weather or in the summer you highlight the watercraft insurance policies your agency can offer its avid boaters. Nearly everything has its own season; weddings, back-to-school, holiday prep, etc. focus on providing useful, valuable information that can apply to your consumers’ everyday lives.
Tips & How-To’s
One of the most popular and well-received blogging styles is those that include tips and “how-to” information. Alongside your mission to gain a competitive edge, increase your agency’s visibility and strengthen your SEO, your blogging should also serve a greater purpose—providing value to the reader. You should strive to craft content that can positively impact your current and prospective clients, give them the facts, advice and general knowledge they both want and need.
These types of blogs can include general insurance tips, such as how to keep particular premiums low or can span across a variety of topics such as how to protect your home from burglars or fires safety tips for one’s home and office.
Another aspect of your blogging strategy is using your content to brand your agency as a credible, knowledgeable expert – and better yet an active community leader. To do so you need to know what’s going on in the world around you and how it both applies to and affects the lives of your consumers. Developing a reputation for your agency which portrays you as a trusted resource for valuable information and news can help you both draw in readers (and prospects!) as well as keep them coming back for more.
When blogging about current events, make sure that they are either applicable to the industry or specific to your local community. Look for changes in legislation, new acts or regulations or even choose to stay up-to-date on the constantly evolving issues with health care. Perhaps a new driving-while-texting ban was passed in your state; that would serve as a quality blog post as well as provide you with the opportunity to incorporate some auto insurance information within the content. Or maybe flood damages reached a record high in your region, explain what this might mean for area homeowners and their insurance premiums.
Whatever you choose to write about, make sure your blogs are always valuable, interesting and portray your agency as a leading insurance resource. Don’t be afraid to think outside the box—do what you can to make your insurance content appealing and share-worthy.
Have any suggestions? Where do you go when your content has you stumped? Share your suggestions and comments with us below and feel free to check out our additional blogging tips for making the process more enjoyable!
Facebook announced today that they will be rolling out Deals for Facebook Places in the near future starting with 22 vendors from local businesses to large companies such as Gap. Gap will be offering at some point next week, a free pair of blue jeans to the first 10,000 check-in’s using Facebook Places on a mobile device.
Unlike previous Facebook applications, which did not allow you to check in directly, the new applications are available for Droid and Blackberry starting as of yesterday. So how can the insurance industry leverage this new application? Here are a few ways to implement mobile marketing into your insurance agency efforts.
Check-in’s for Charity
Many agencies have leveraged their Facebook fan pages by offering to donate a dollar or two to a specific charity or cause for users to “Like” their page. With Facebook Deals soon being integrated into FB Places this could now be taken a step further. Instead of having them like you on Facebook, you can create a deal for people in the area to come in for a free quote and in return you will donate a certain amount to charity. This will drive local people into the actual office and help a good cause simultaneously.
Gift and Quote Exchange
Another possible way to leverage Facebook Deals, is by creating a deal that gives away a gift. It does not have to be a large gift, it can be something as simple as a slice of pizza or a free coffee at the Starbucks down the road. Announce in the deal that the first 20 people to check-in to your agency and sit down for a free auto policy quote will receive the gift of your choice.
Donate Your Time
Every “deal” does not have to be monetary. Instead of rewarding people with gifts, offer to donate your time. Whether it is 15 minutes to community service for each check-in and quote given, or something quirky such as running around town in a chicken suit, you would be surprised what people might check-in to see.
Over the next month Facebook Deals will be rolling out, giving the opportunity for businesses to be able to create deals in their area. In the meantime download the newest Facebook Application for your Smartphone and see if any promotional deals pop up. Some of the company’s chosen to test out the new application are the North Face, H & M, McDonalds, The Palms Hotel and Casino, and more. For a full list of trial companies on Facebook Deals starting next week check out the Facebook Blog.