Posts Tagged ‘ community building ’
Are you thinking of creative ways to boost your insurance agencies internet marketing strategy? One word to live by- Twitter! Twitter is a popular social media site that allows you to build a community and is one of the best ways to get your brain stirring with creative blog topic ideas.
Twitter isn’t going to write a blog for you, but it will give you relevant and interesting ideas to start the brainstorming process.
The top 5 ways to get creative with Twitter:
When engaging your reader things you will want to remember when writing is, keep the information informative yet interesting and make sure your information is relevant for the times. Twitter keeps these things always in mind as is updated with information every second.
Along with these ways to gain ideas you will be able to pull relevant and credible links from twitter. People usually post information and then add a link. This is a great way to add informative outside sources to your blog post! Remember as an insurance agency you want to intrigue your audience so get creative! Reading your Twitter will keep you in the know while positively affect your blogging process.Continue Reading »
Thinking outside the box and becoming more creative to generate leads is a great insurance marketing strategy for your insurance agency. Social media has become one of the leading ways to impact your community, generate interest, and draw in prospective clients. Whether you are heavily invested in Facebook, Twitter, or LinkedIn, you have got to start somewhere.
All of these social media sites provide different opportunities for your agency to brand itself on. As a leader in the insurance industry, you will want to use social media to integrate fundraising and community service into your agency. This creative and humbling Internet marketing tactic will not only bring you leads, but it will build a stronger community for your agency.
Integrating fundraising and community service into your social media strategy:
Through Facebook, you are going to be able to optimize your experience by creating interesting posts that people want to interact with. Through Twitter, you are going to be able to promote good things going on with your event or service to provide real time updates. And through LinkedIn you can update your initiative through your professional networking groups.
Being involved on a day to day basis with your Facebook friends and potential clients is a great way to generate new leads through social media. Creating a fundraiser or community service event to bring the community together, will not only benefit the non-profit or business you are donating your proceeds to, but it will benefit the community, and even better your agency. Think outside the box and bring people together through social media, and you will be guaranteed to build a larger and more beneficial community surrounding your insurance agency.Continue Reading »
Social Media isn’t just for Twitter and Facebook anymore. More people are utilizing Foursquare to let their friends and family know what they’re up to. This application is a location-based check-in system allows customers to boost your business’s status in the community.
“Foursquare unlocks your city and makes your world a more interesting place,” writes Carmine Gallo, author of ‘The Power of Foursquare’. He continues, “It informs, illuminates, and inspires. For small businesses, it can help attract, reward and engage customers in ways that were never possible.” Gallo’s book give seven tips that educate business owners how the application can help them.
- Connect your brand
- Harness new fans
- Engage your followers
- Create rewards
- Knock out the competition
- Incentivize your customers
- Never stop entertaining
With the November 15, 2011 revamp of Foursquare.com, your business has the opportunity to get noticed without a customer “check in”. Users who sign onto Foursquare via the web at certain times the website will suggest places they should visit. For instance, sign in at 11:30am and they will suggest great lunch spots near their office. The same will occur later in the day around dinnertime. Foursquare is committed to helping your business connect with your customers.
Compatible with other Social Media tools, when your customers “check-in” they are able to notify not only their friends who utilize Foursquare, but Facebook and Twitter. For every check-in, Foursquare users have the ability to “unlock” different achievements:
- Reward points
Foursquare helps your business connect with your customers in a new way. It also brings attention to your business and community. “Unlock” the possibilities.
Continue Reading »
By now, it’s safe to say that we all are aware of how crucial blogging is to one’s overall Internet Marketing strategy. Whether you publish content weekly, 3 times per week or even daily it’s likely that the time will come when you are struck with writers block. It’s not easy to create content that not only naturally incorporates your keywords but is also readable, entertaining and something your readers will want to share.
When you’re struggling for ideas, where do you turn? Perhaps you scour the office for industry-related updates or maybe you check your favorite news station’s website; whatever you do to dig up some blog-worthy ideas can easily be combined with these tips for creative content creation:
Your blog serves many purposes including the need to: to increase your overall SEO efforts, thus increasing traffic and generating leads – as well as highlighting your agency’s culture. The goal with any good Insurance Marketing strategy is to capture the attention of prospects, retain current clients and inevitably grow our business. To do so you have to position yourself at the forefront of your consumer’s mind; and how do you do that – by separating yourself from the competition.
When you think of insurance, what comes to mind? Most often you’ll envision accident scenarios, policies and claims. But there’s so much more to what you do and who you are, so showcase that on your blog. Do you celebrate employee birthdays with a giant cake? Maybe you volunteer with a local charity. Perhaps you have launched a friendly office-wide competition…take Astonish Results for example and our office’s RFM Weight Loss Challenge! By providing current clients and prospects with a sneak-peak into what life is like at your agency you are allowing them the opportunity to connect with you on a different level and build a relationship that goes beyond simply selling them an insurance policy.
Appeal to the Season
Changes in season are the perfect starting point for an informative, yet appealing blog post. You can coordinate your blogging efforts with the ever-changing weather patterns; think about including information about recent storms, local damages and how to best prepare for severe weather.
Seasonal posts can stretch farther than what may be falling from the sky. Think beyond weather and consider the activities that your consumers may participate in during any given period of time. Perhaps in the winter you talk about preparing your vehicle for the colder weather or in the summer you highlight the watercraft insurance policies your agency can offer its avid boaters. Nearly everything has its own season; weddings, back-to-school, holiday prep, etc. focus on providing useful, valuable information that can apply to your consumers’ everyday lives.
Tips & How-To’s
One of the most popular and well-received blogging styles is those that include tips and “how-to” information. Alongside your mission to gain a competitive edge, increase your agency’s visibility and strengthen your SEO, your blogging should also serve a greater purpose—providing value to the reader. You should strive to craft content that can positively impact your current and prospective clients, give them the facts, advice and general knowledge they both want and need.
These types of blogs can include general insurance tips, such as how to keep particular premiums low or can span across a variety of topics such as how to protect your home from burglars or fires safety tips for one’s home and office.
Another aspect of your blogging strategy is using your content to brand your agency as a credible, knowledgeable expert – and better yet an active community leader. To do so you need to know what’s going on in the world around you and how it both applies to and affects the lives of your consumers. Developing a reputation for your agency which portrays you as a trusted resource for valuable information and news can help you both draw in readers (and prospects!) as well as keep them coming back for more.
When blogging about current events, make sure that they are either applicable to the industry or specific to your local community. Look for changes in legislation, new acts or regulations or even choose to stay up-to-date on the constantly evolving issues with health care. Perhaps a new driving-while-texting ban was passed in your state; that would serve as a quality blog post as well as provide you with the opportunity to incorporate some auto insurance information within the content. Or maybe flood damages reached a record high in your region, explain what this might mean for area homeowners and their insurance premiums.
Whatever you choose to write about, make sure your blogs are always valuable, interesting and portray your agency as a leading insurance resource. Don’t be afraid to think outside the box—do what you can to make your insurance content appealing and share-worthy.
Have any suggestions? Where do you go when your content has you stumped? Share your suggestions and comments with us below and feel free to check out our additional blogging tips for making the process more enjoyable!Continue Reading »
Facebook announced today that they will be rolling out Deals for Facebook Places in the near future starting with 22 vendors from local businesses to large companies such as Gap. Gap will be offering at some point next week, a free pair of blue jeans to the first 10,000 check-in’s using Facebook Places on a mobile device.
Unlike previous Facebook applications, which did not allow you to check in directly, the new applications are available for Droid and Blackberry starting as of yesterday. So how can the insurance industry leverage this new application? Here are a few ways to implement mobile marketing into your insurance agency efforts.
Check-in’s for Charity
Many agencies have leveraged their Facebook fan pages by offering to donate a dollar or two to a specific charity or cause for users to “Like” their page. With Facebook Deals soon being integrated into FB Places this could now be taken a step further. Instead of having them like you on Facebook, you can create a deal for people in the area to come in for a free quote and in return you will donate a certain amount to charity. This will drive local people into the actual office and help a good cause simultaneously.
Gift and Quote Exchange
Another possible way to leverage Facebook Deals, is by creating a deal that gives away a gift. It does not have to be a large gift, it can be something as simple as a slice of pizza or a free coffee at the Starbucks down the road. Announce in the deal that the first 20 people to check-in to your agency and sit down for a free auto policy quote will receive the gift of your choice.
Donate Your Time
Every “deal” does not have to be monetary. Instead of rewarding people with gifts, offer to donate your time. Whether it is 15 minutes to community service for each check-in and quote given, or something quirky such as running around town in a chicken suit, you would be surprised what people might check-in to see.
Over the next month Facebook Deals will be rolling out, giving the opportunity for businesses to be able to create deals in their area. In the meantime download the newest Facebook Application for your Smartphone and see if any promotional deals pop up. Some of the company’s chosen to test out the new application are the North Face, H & M, McDonalds, The Palms Hotel and Casino, and more. For a full list of trial companies on Facebook Deals starting next week check out the Facebook Blog.Continue Reading »
To many, Martin Luther King Day is nothing more than one-third of a three-day weekend. Dr. King’s significance has been diluted over the years as the generations of people who were directly affected or influenced by the civil rights leader grow fewer and fewer, but his message remains as powerful and important as ever.
Dr. King spoke often of a “Beloved Community” achieved through nonviolence and service to one another. He taught that problems such as hunger and homelessness, prejudice and discrimination could be overcome if American citizens worked towards a common goal and didn’t let ideological differences get in the way.
While insurance agents are not generally drivers of social change, they are essential to the concept of a Beloved Community. By working with people who have experienced catastrophic, life-changing events agents often assume the face of recovery in the eyes of customers, a vital role in any community.
The recent earthquake in Haiti created the need for unbelievable amounts of food, water and medical supplies, but more importantly, the need for people to step up in the wake of a tragedy. Family Insurance Services (FIS), an independent agency with offices throughout Miami recognized the impact on their community. Working with one of their insurance providers, Family Insurance Services set up their main Miami office as a drop-off location for donations while coordinating with a non-profit called Hope for Haiti to advise people who wanted to make monetary donations.
Even without clients in Haiti, FIS understands how important the Haitian community is to Miami and how insurance marketing and day to day operations are trivial in the face of such devastation. This mentality is what separates a regular insurance agency from one dedicated to their Beloved Community.
Two quotes from Dr. Martin Luther King Jr. reflect the sentiments represented in this post:
“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.”
“Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.”
Family Insurance Services could have ignored the call to action and gone about business as usual, processing claims, writing policies and strategies for 2010. Instead, they felt compelled to, “…walk in the light of creative altruism,” and answer the call of their Beloved Community.
Insurance Marketing HQ challenges you to do the same in 2010.Continue Reading »