By Bianca Scartabello
Summer is here! Sure, it may be tempting to put away your laptop and put your blogging efforts on hold but that would only hurt your insurance marketing strategy. Instead, you should consider getting the best of both worlds. Have you thought about working outdoors?
Whether you are blogging or even working on your agency’s social media strategy, it doesn’t hurt to juice up your laptop’s battery and sit outside for a few hours (just remember to sit in the shade to avoid the sun’s glare!) Here are five reasons you should be working outside this month:
#1: Boosts inspiration and creativity. New sounds, new sites, new colors, new atmosphere… new ideas! Sometimes all it takes is a little change to get your creative juices flowing.
#2: Change of scenery. Staring at the same screen in the same setting each and every day is not exactly inspiring. While routine is great, this break from the indoors will allow you to think outside of the box. For example, maybe you are blogging about home insurance. In the office, you may be struggling for a topic. However, outside your home, you may be looking around and notice that your garden needs some care. Now you have something great to blog about! Gardening and yard care tips are great for home insurance posts around this time of year.
#3: Fresh air. The office tends to get a little stuffy sometimes, don’t you think? Even a half hour outdoors will do wonders for your overall mood and attitude. Instead of getting frustrated with a blog topic, close your eyes and take a deep breath. Feels good, right?
#4: Lessen the chance of procrastination. You may be working indoors, but are you being productive? On a beautiful day, you are most likely staring out the window! Get the best of both worlds and you will be less likely to put off the five blogs you need to write.
#5: Peace and quiet. If you blog out of a noisy office, chances are you usually turn to your headphones to get away. If you find a remote place outside, you will not have to worry about the constant chatter or your blaring headphones. Just you, your laptop and the sound of nature!
These benefits sound tempting, right? We thought so! The key is to NOT get distracted while you are outside. Take advantage of this time to enjoy the fresh air but remember that you still need to get your work done; your strategy depends on it!
By Bianca Scartabello
Say hello to warm weather! While it may be tempting to put all insurance marketing efforts on hold and hit the beach, that would not be ideal for your business. What you CAN do is bring some summer fun into your blog posts over the next few months!
Here are 20 blogging topics you can use over the course of the summer:
- Enjoy the summer sun without worrying about skin cancer. Prevention tips/advice!
- Top 10 summery health foods to add to your diet
- Get fit! Summer activities that are fun and healthy
- Leaving for college in the fall? A last minute doctor visit is crucial (vaccinations, etc.)
- Water skiing, jet skiing and other risky sports. Safety tips and coverage are a must!
- Tips to cool down your home (without running up your bill!)
- Fire up the grill! Grill and cookout safety tips are great for the summer months.
- Memorial Day, Graduation parties, Fourth of July… parties mean guests, meaning you could be held liable for an accident! Blog about safety, preparation tips and coverage.
- Summer vacation means pool fun and friends (liability concern!) Umbrella insurance may be a good idea.
- Renting out your home this summer? Tips to prepare the house for your guests. Also, check in with your insurance agent about the proper policies!
- Prepare your car for a summer road trip ahead.
- Summer travels? Tips to save gas this summer.
- Change in the weather may mean a change in tire pressure. Have your tires checked and rotated!
- Do it yourself: tips to detail and clean your car for the months ahead!
- New driver in the family? Safety tips, tricks and coverage for your teen driver.
Other seasonal policies:
- Taking out the boat this summer? Remember to cover your watercraft and stay safe with these tips.
- Married over the summer? It’s time to look into life insurance!
- Break out the motorcycle and hit the road! Motorcycle safety tips, routes, policy, etc.
- Planning an end of the summer wedding? Don’t forget about wedding insurance! You can also give tips for themes, ways to combat stress and jitters.
- Road tripping across the country? Make sure your RV is covered!
Now that you have 20 ideas to go off of, hit the beach or a local park for some quiet time. Blogging outdoors is a great way to get the best of the summer weather while still being productive. It can also help inspire some creativity; it’s a win/win!
By Bianca Scartabello
A few weeks ago, I covered 15 different movies that you could incorporate into your blog posts in order to make them much more interesting and shareable. Why should the fun end at the movies? There are tons of television series that can also be thrown into your insurance marketing strategy mix!
If your readers are able to relate to the content that you are writing, you are sure to hit home. Bonus points if you can add a touch of comedy to your post!
Here are ten television series that deserve to be blogged about:
- The Office; Michael Scott lives on! Look back on seasons one and two… Michael hitting an employee with his car; Dwight staging a fire in the office; Michael putting Dwight in charge of group benefits. These episodes SCREAM the need for business insurance!
- Dexter; Our favorite serial killer is always getting himself into trouble… never mind his victims needing life insurance; he does too!
- Seinfeld; Our four favorite television characters are always getting into trouble! Remember George’s twitching arm? Health insurance is a must! How about the time Jerry’s car was stolen? Auto insurance, life insurance, home insurance… you can find an episode for each one!
- Modern Family; This big, happy family MUST have some sort of life insurance policies in place, right?
- Jersey Shore; Where should I begin? Home insurance for the Jersey Shore house, liability and life insurance for each of the cast members…
- Fear Factor; I would be very surprised if this show and the participants were not heavily insured.
- House; Ah the perfect mix of health, medical, hospital and drama. I see a post on health insurance or even medical malpractice insurance in the near future…
- Family Guy; Lucky for the Griffin’s, life insurance can be designed for every family’s specific needs. I do not think I am crazy to think they will most likely leave Meg off of the coverage… what do you think?
- Mad Men; Smoking in the office, drinking in the office, sexual harassment… there are so many things wrong with these scenes! A business insurance post is definitely worth writing. Employment practices liability anyone?
- Glee; There is always something going on at William McKinley High School! Whether there is a proposal during school hours (jewelry insurance) or an injury on school property (health/business insurance). There is sure to be a few episodes you can turn into a blog!
So, are you convinced that insurance and pop culture can actually work in harmony? The next time you watch an episode of your favorite television series, start taking notes! Chances are, you will have an awesome blog post by the end of the half hour.
As always, share your ideas in the comment section!
By Bianca Scartabello
Ah February, the month of love! With Valentine’s Day around the corner, I thought it would be interesting to write up a post about love. As a blogger, you hope that all readers will fall in love with your blog and keep coming back for more. However, in order for this to happen it is important that you reciprocate the feeling! It is time to learn how to show your readers some love this V-day!
#1: Always give back. For all those loyal followers and readers, give something back. Perhaps you hold a contest or give away prizes. Whatever you do, a reward will be greatly appreciated and have readers coming back for more.
#2: Comment your way into their heart. If you have readers who write on their own blogs, be sure to read and comment on theirs, too. There is nothing better than two bloggers supporting each other back and forth.
#3: Do not be afraid to get personal. Posts that are geared towards your products and niches are great, but it never hurts to get a little personal. Post about an experience or even a general topic that has been on your mind. This way, you will come off as more human!
#4: Recognize your readers. If you have a few loyal readers who will comment every once in a while, give them a quick shout out! You can do this on Twitter or even Facebook. They are sure to appreciate the recognition!
#5: Ask a reader to guest post. Sure, it is your blog but it does not hurt to have another voice every once in a while! Find a loyal reader and ask if they are interested in writing a guest post. This will not only build on your relationship but show readers that the blog is about them just as much as it is about your company and services.
With these few techniques, you will be able to build stronger relationships with those who check out your blog on the daily- not to mention generate more comments! It is so important that you continue to work on your insurance marketing strategies. If not, your blog will fall behind and soon be forgotten- and no one likes to be forgotten on Valentine’s Day!
By Bianca Scartabello
I am sure that by now you have gathered how important it is to constantly enhance your blog posts. We constantly remind you that CONTENT IS KING, but how should you be writing your content? As a blogger, I have tested out a few different styles of writing, from paragraph form to bullets, to numbered lists. The results? I found that using numbered and bolded lists receive much more shares than any three-paragraph post.
Structuring your blog post as a list is your next challenge when it comes to your insurance marketing strategies. Here are a few reasons why lists are so great!
#1: Easy to plan. Planning out what you are going to say in a post is much easier when you have headings. First, number your points and then go back to fill in the details.
#2: Easy to scan. It is important that readers will be able to quickly scan over your content. It is also much easier for readers to go back when they go to reference a specific point. Your main points can get lost in a paragraph!
#3: Less intimidating. A bunch of paragraphs are much more intimidating than a simple list. Many readers may actually pass by your post if it seems to be cluttered and lengthy.
#4: Creates a structure. Having a structure to your post will benefit both parties; makes it easier for you to write and easier for your audience to read.
#5: Straight to the point. It is easy to stray while reading a paragraph. With a list, you will be getting right to the point without any useless filler content. Your readers will appreciate that.
#6: More shareable. If your readers enjoy your easy-to-read blog post, they are much more likely to share! It will also be much easier for your readers to say “Check out bullet #5!” then having to scroll around and search.
Once you start writing your posts as numbered lists, you will never go back to paragraphs! Not only is it a much easier way to produce content, but much easier on your readers eyes as well. Once you are done, don’t forget to edit your work. If you need some advice in the editing department, feel free to check out a few editing tips from one of our past posts!